Author Archives: Cmarch

Six steps of Email Marketing for Acquisition (3 of 3)

Posted on October 13, 2011 by Cmarch

Once you have the creative ready, insure the company or broker you are working with does a “test” BEFORE the actual campaign is sent out. This is important because this allows you to send it to a few co-workers, yourself, … Continue reading →

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Six steps of Email Marketing for Acquisition (2 of 3)

Posted on October 4, 2011 by Cmarch

In part one of the blog, we discussed the acquiring of the emails.  What to look for, questions to ask and opt in information. The next step is to insure you have the right message. In email marketing, you will … Continue reading →

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Six steps of Email Marketing for Acquisition (1 of 3)

Posted on September 20, 2011 by Cmarch

In our age of technology, email marketing has become an ever-increasing tool in acquiring new customers. Does it work? How does it work? Where do you begin? Many companies find email marketing to their own clients very beneficial. You can … Continue reading →

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Top 10 ways to choose a good list broker

Posted on July 8, 2011 by Cmarch

Most people don’t know where to even begin with their direct mail or email marketing campaigns.  The idea is there and it sounds good, but what is the first step? Choosing a vendor/list broker for the mailing list or the … Continue reading →

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Marketing is Changing

Posted on May 1, 2011 by Cmarch

With the volume of marketing that an individual is exposed to in a given day, it is vitally important that your message is on target to the right people at the right time. If you don’t have a well refined … Continue reading →

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