Direct Mail Marketing, Email Marketing, Donor Fundraising and Database Appending can seem like a daunting task…
But what if you didn’t have to do all of the heavy lifting?
At March Direct Marketing we focus on results and providing first rate customer service. We will work with you to achieve optimum results for your direct marketing campaign
and will connect you with the best possible leads.
Direct Mail is still a top marketing priority-Some statistics that cannot be ignored:
The well documented resurgence of direct mail is largely being driven by the recognition that direct mail, even when created and delivered via old school, offline processes, drives high response rates. Using transactional data from Bizo and Epsilon, the Direct Marketing Association analyzed direct mail vs email statistics. They found that direct mail averaged a 4.4% response rate, compared to email’s average response rate of 0.12%. (Ryan Bozeman, author at Postalytics, January 2019)
The DMA (Data Marketing & Analytics) does an annual survey of marketing response rates that many marketers use for benchmarking. The respondents are typically marketers at large organizations that send a lot of direct mail. As you can see, they break down their responses by list type.
A “House List” is a list of current customers or leads that have expressed interest in your products or services. As you can see, they’ll respond at high rates. The DMA survey had the average at a bit under 9% in 2018.
A “Prospect List” is a cold list, with no association or stated desire to hear from you or your brand. These cold campaigns are a common use of direct mail, as it is an efficient way to drum up new leads.
What’s interesting is that direct mail response rates appear to be rising. Both House and Prospect List figures represent dramatic jumps from the 2010 survey results.
NEW – DONORSEARCH
DonorSearch is a highly comprehensive data mining tool that identifies the best prospects from your donor pool based on analysis and modeling of wealth and prior philanthropy. The result: your non-profit can more accurately predict capacity and propensity of donors to give with confidence, allowing development officers to formulate approach and ask strategies.
Mailing Lists, Email Lists, Phone Lists:
We offer comprehensive consumer and business mailing lists, high quality telephone numbers, and excellent email addresses for generating new business or developing a new donor database.
Services: Email blasts, Direct Mail, Database appending and cleanup, creative and lettershop, Donorsearch Non-Profit Acquisition
At March Direct Marketing, we believe in ethical, honest business practices.
– We work diligently to protect the integrity of your business
At the same time, we provide cost effective solutions to meet your needs, either through a one-time campaign or a multi-layered integrated marketing program.
We help you:
– Identify your target market
– Contact your target market in the most effective ways, whether by direct mail, email, donorsearch or other marketing channels
– Acquire and retain new customers in your target market
We make sure your marketing campaign is a good investment:
There are cases where we run counts on our databases and once they return, we have to tell the customer the quantity vs. cost is not a good investment. Or, if you have a large project, we recommend doing a test first to a smaller number of records. We do this testing to insure you are pleased with results before executing a much larger campaign. This also allows for any changes to the campaign beforehand in case an element is missing from the data that could define even better results. Fine tuning is key. If we know a campaign is not going to be successful, based on our past experiences, we will tell you. We know reputation is everything and we want to earn your trust.
Whether you want a single campaign using a single channel (like direct mail) or an integrated campaign using multiple channels (direct mail, email blasts, etc.) and need multiple support services (graphics, mailing services, flyer or webpage design), our staff can handle your requirements.
Our specialties include:
We provide direct mail leads throughout the United States and internationally.
- Comprehensive consumer and business lists for both direct mail and email marketing campaigns
- Donorsearch for non-profit fundraising
- Data append services for telephone append, email and demographic append information
- Email marketing campaigns for both consumer and business.
- Marketing services, including printing, letter shop and creative services.