Blog

Improved Direct Mail Advertising

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Improved Direct Mail Advertising Direct mail is alive and well.  Today, however, some of the most effective and innovative advertising is being delivered to the mailbox. Creativity is more important than ever.  Color, targeting the correct medium and developing a … Continue reading

6 things to keep in mind when choosing the right CRM for your business or organization

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The reality is that as we said in our last CRM blog post “Your clients are the foundation and reason for everything you do in your business.” Customer Relationship Management (CRM) is how you keep track of your most vital asset … Continue reading

Have your Direct Mail Campaign and Market it Too

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While we offer a variety of marketing services, direct mail is one of our favorite marketing tactics. Mailing lists continue to be one of the best ways to reach a highly targeted audience as well as a broad reach of … Continue reading

Do you practice Customer Relationship Management (CRM?)

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Your clients are the foundation and reason for everything you do in your business. Keeping track of your clients, past clients, prospects, suspects, vendors etc and staying abreast of their past purchases, preferences, problems. CRM is an important tool to … Continue reading

Managing Your Own Marketing

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With marketing budgets being slashed and more things being brought “in-house”, many small business owners are having to add marketing to their collection of hats to wear. Many get overwhelmed and let it fall to the wayside and in turn … Continue reading

Enhancing Your Customer Database

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Is your current list or database of customers getting outdated? Enhancing or appending to it can be highly beneficial. Here are some ways to enhance your lists: NCOA: National change of address done through the USPS. This updates addresses for … Continue reading

Where Are You Doing Business? March Direct Marketing is There.

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I am always amazed at the number of calls we get for mailing lists and email marketing where the caller thinks we only operate locally. The truth is we have access to every state, county, zip code and many other … Continue reading

2013: The Year of Direct Marketing?

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What will this year bring? That’s the question on every business owner’s mind. Although we forecast based on marketing efforts, projects in the pipeline and other speculation, everything can change rapidly. Last year and going into this year has proven … Continue reading

Targeted Direct Mail Yields the Best Results

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There are many things to consider when you are planning a direct mail campaign. First, what products or services are you offering?  Do you already have a strong customer base? What will be your “call to action”? Many marketers do … Continue reading

Direct Marketing for Non-Profit Organizations: Part 2

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Last week, we talked about how non-profit organizations can benefit from direct marketing through print mailers or email campaigns. Geographical targeting is also a very important piece to this type of marketing campaign. There are many non-profits that are local … Continue reading