Category Archives: Marketing

Improved Direct Mail Advertising

Improved Direct Mail Advertising Direct mail is alive and well.  Today, however, some of the most effective and innovative advertising is being delivered to the mailbox. Creativity is more important than ever.  Color, targeting the correct medium and developing a … Continue reading

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Do you practice Customer Relationship Management (CRM?)

Your clients are the foundation and reason for everything you do in your business. Keeping track of your clients, past clients, prospects, suspects, vendors etc and staying abreast of their past purchases, preferences, problems. CRM is an important tool to … Continue reading

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Where Are You Doing Business? March Direct Marketing is There.

I am always amazed at the number of calls we get for mailing lists and email marketing where the caller thinks we only operate locally. The truth is we have access to every state, county, zip code and many other … Continue reading

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2013: The Year of Direct Marketing?

What will this year bring? That’s the question on every business owner’s mind. Although we forecast based on marketing efforts, projects in the pipeline and other speculation, everything can change rapidly. Last year and going into this year has proven … Continue reading

Posted in Appends, Direct Mail, Email Marketing, Legislation, Mail, Mailing Lists, Marketing, Phone Append, Uncategorized | Leave a comment

Direct Marketing for Non-Profit Organizations: Part 1

Non profit organizations can reap large contributions from direct marketing. Whether it is direct mail or email marketing, the two-fold approach of utilizing direct mail in conjunction with email lists has proven to give excellent results. In our diverse economic … Continue reading

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Consumer Profiling: Using Your Customer Data to Construct a Mailing List

With records on more than 240 million U.S. consumers, our national compilation of marketing information is unparalleled in scope. We use an original source compiler that has been collecting data from hundreds of primary sources. When constructing your mailing list, … Continue reading

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Consumer Profiling: Track Your Customers and Improve Your Targeted Marketing

What is consumer profiling in the data world? Consumer profiling provides the insights you need to understand the characteristics of your best customers so that you can target similar consumers. More focused targeting is not only cost-effective, but allows you … Continue reading

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Top 10 ways to choose a good list broker

Most people don’t know where to even begin with their direct mail or email marketing campaigns.  The idea is there and it sounds good, but what is the first step? Choosing a good list broker for the mailing list or … Continue reading

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Marketing is Changing

With the volume of marketing that an individual is exposed to in a given day, it is vitally important that your message is on target to the right people at the right time. If you don’t have a well refined … Continue reading

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