Category Archives: Email Marketing

Do you practice Customer Relationship Management (CRM?)

Your clients are the foundation and reason for everything you do in your business. Keeping track of your clients, past clients, prospects, suspects, vendors etc and staying abreast of their past purchases, preferences, problems. CRM is an important tool to … Continue reading

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Where Are You Doing Business? March Direct Marketing is There.

I am always amazed at the number of calls we get for mailing lists and email marketing where the caller thinks we only operate locally. The truth is we have access to every state, county, zip code and many other … Continue reading

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2013: The Year of Direct Marketing?

What will this year bring? That’s the question on every business owner’s mind. Although we forecast based on marketing efforts, projects in the pipeline and other speculation, everything can change rapidly. Last year and going into this year has proven … Continue reading

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Direct Marketing for Non-Profit Organizations: Part 2

Last week, we talked about how non-profit organizations can benefit from direct marketing through print mailers or email campaigns. Geographical targeting is also a very important piece to this type of marketing campaign. There are many non-profits that are local … Continue reading

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Direct Marketing for Non-Profit Organizations: Part 1

Non profit organizations can reap large contributions from direct marketing. Whether it is direct mail or email marketing, the two-fold approach of utilizing direct mail in conjunction with email lists has proven to give excellent results. In our diverse economic … Continue reading

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Consumer Profiling: Using Your Customer Data to Construct a Mailing List

With records on more than 240 million U.S. consumers, our national compilation of marketing information is unparalleled in scope. We use an original source compiler that has been collecting data from hundreds of primary sources. When constructing your mailing list, … Continue reading

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Consumer Profiling: Track Your Customers and Improve Your Targeted Marketing

What is consumer profiling in the data world? Consumer profiling provides the insights you need to understand the characteristics of your best customers so that you can target similar consumers. More focused targeting is not only cost-effective, but allows you … Continue reading

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Consumer Emails – What to know

All our consumer email addresses are opted-in confirmed, with up to 62 demographic attributes and 21 behavioral attributes on each file. The data is compiled from over 9000 partner websites, websites that we own and operate or partner with on … Continue reading

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Six steps of Email Marketing for Acquisition (3 of 3)

Once you have the creative ready, insure the company or broker you are working with does a “test” BEFORE the actual campaign is sent out. This is important because this allows you to send it to a few co-workers, yourself, … Continue reading

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Six steps of Email Marketing for Acquisition (2 of 3)

In part one of the blog, we discussed the acquiring of the emails.  What to look for, questions to ask and opt in information. The next step is to insure you have the right message. In email marketing, you will … Continue reading

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