Tag Archives: Mailing Lists

Improved Direct Mail Advertising

Improved Direct Mail Advertising Direct mail is alive and well.  Today, however, some of the most effective and innovative advertising is being delivered to the mailbox. Creativity is more important than ever.  Color, targeting the correct medium and developing a … Continue reading

Posted in Customer Relationship, Direct Mail, Mail, Mailing Lists, Marketing | Tagged , , , , , | Leave a comment

Direct Marketing for Non-Profit Organizations: Part 2

Last week, we talked about how non-profit organizations can benefit from direct marketing through print mailers or email campaigns. Geographical targeting is also a very important piece to this type of marketing campaign. There are many non-profits that are local … Continue reading

Posted in Direct Mail, Email Marketing, Mailing Lists | Tagged , , , , , | Leave a comment

Direct Marketing for Non-Profit Organizations: Part 1

Non profit organizations can reap large contributions from direct marketing. Whether it is direct mail or email marketing, the two-fold approach of utilizing direct mail in conjunction with email lists has proven to give excellent results. In our diverse economic … Continue reading

Posted in Direct Mail, Email Marketing, Mailing Lists, Marketing | Tagged , , , | 1 Comment

Consumer Profiling: Track Your Customers and Improve Your Targeted Marketing

What is consumer profiling in the data world? Consumer profiling provides the insights you need to understand the characteristics of your best customers so that you can target similar consumers. More focused targeting is not only cost-effective, but allows you … Continue reading

Posted in Appends, Direct Mail, Email Marketing, Mailing Lists, Marketing | Tagged , , , , | Leave a comment